Week in review: Clothing overproduction, overconsumption and can tech fix it?
Credit: Image via Getty Images
The pursuit of “material wealth” has a complex relationship with overconsumption, especially clothing. And we live in a society where consumers are highly influenced by societal pressure and advertising; where the idea of having everything irrespective of need has led to a wasteful consumption culture.
I understand overconsumption through the vicious loop set up by the fast fashion industry. The rapid production of cheap clothing that is advertised as seasonal ranges and must-haves by brands encourages people to get their hands on everything. This idea of staying “in-trend” leads to mindless consumption of clothing.
But…