What Do Fashion Trend Forecasters Do? How AI Is Reshaping the Job
There’s a group of people who could have told you that 2023 was going to be the year of Barbie pink before anyone else. And those “quiet luxury” fashions everyone was clamoring for with the end of Succession? They saw it coming from a mile away. These are the trend forecasters, people whose job is to distill the public’s mood and identify demand before the rest of us even know what we’re going to want. They hold their secrets close to the vest and for a hefty fee share insights into the future with their clients. The more accurately retailers…