H&M has announced its latest designer collaboration – and we think it could be one of our favorites so far.
The high street brand’s first collab of the year was with emerging London-based designer Rokh, delivering a covetable collection that was full of experimental spins on wardrobe staples that felt both edgy and easy to wear.
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From double-layered trench coats to pleated skirts and structured tailoring, there are plenty of workwear-inspired designs we already have our eyes on. Other pieces firmly on our wish list include some two-tone wide-leg jeans and a cool LBD with a detachable hem.
Korean-born Rok Hwang, a former Celine designer and now the founder of Rokh, has gained a reputation for his clever, customisable designs infused with off-beat elegance (or “classic appearance with a radical construction”, according to the man himself) .
“Rokh is at the forefront of a new wave of Korean designers whose conceptual-yet-wearable clothes are captivating fashion right now,” says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M – and we couldn’t agree more .
Launching in selected stores and online on April 18Rokh’s 58-piece collection with H&M features a mix of womenswear, menswear and accessories, with prices starting at £32.99.
It’s hard to pick our favorites, but we love a stylish trench coat at Ed, which is why we’ll be investing in the double-layered H&M x Rokh style, featuring two distinct layers and a punkish studded belt. It’s a unique piece that will stand the test of time – just what we look for in an investment buy.
H&M x Rokh Double Layer Trench Coat
H&M x Rokh Double Layer Trench Coat
Other highlights include Rokh’s signature double belt, which you’ll easily be able to accessorize with your existing pieces, as well as a beautiful pleated skirt that we can see ourselves wearing again and again.
H&M x Rokh Double Belt
H&M x Rokh Pleated skirt
Excited for H&M x Rokh to drop? Us too. Just make sure you pop the date into your diary now, as these collabs always sell out quickly.
In fact, H&M’s designer collection launches have become fashion events of their own over the years, with the likes of Karl Lagerfeld and Comme des Garcons, and more recently Rabanne and Mugler, taking part.
While you wait, here are the pieces we’ll be adding to basket immediately come launch day…
H&M x Rokh Corset Top
H&M x Rokh Heeled Mules
H&M x Rokh Corset dress
H&M x Rokh Trench
H&M x Rokh Jumper
